Marketing an Online Publication: Tips and Strategies
Marketing an online publication can be a challenge, but there are several ways to increase visibility and attract more readers to your publication. We have gathered some tips on how you can market your online publications.
A traditional ePaper is an online pageflip publication where the spreads move like in a physical paper magazine. Some find this form of publishing foreign and prefer to publish their material as PDF files or regular web pages. Many do not realize that an ePaper can look in many different ways. For example, it can be set to display one page at a time and without the flipping effect that simulates a paper magazine. In this article, four advantages of such an ePaper are presented.
Your online publication serves 24/7 on your website. On social media, you and your followers can share the publication further and in this way you can get more readers.
eBooks are not only online published books but also online published documents on the web. Do you want to publish content as a text book or as a more visual magazine? This article highlights the main differences between a traditional eBook and a marketing eBook.
There are lots of ways using eBooks to make your business boom. It may be one of your best options to use attractive eBooks as lead magnets in your marketing strategy. Every company needs more leads these days but only the right amount and the right type of leads means success. To create quality leads from eBooks you need appealing and relevant content but in a format that is optimised for online use.
